Wednesday, September 3, 2008

Emptiness and Hunger

Ours is a culture of emptiness. We want More, or the Next thing, or to be There, to be happy. Add up the capital letters, and you have the acronym MNT, or Empty for short. How did we become so empty? Free market societies want you to buy more. Buy it, buy it, buy it. Shop 'til you drop. Who ever came up with these directives? As I say in my book, if you don't have a plan for your life, someone else does. And it is the merchandising markets that have your life planned out for you. Who do you think came up with "Super Size Me"? You got it. Marketing executives. Why? Because they want you to eat more and more McDonald's food so they will be happy. They get happy while you get fat. Are fat people happier? I have not seen this to be the case. So more of something doesn't make you happy.
Next is Next. The merchandisers want you to buy the Next great thing, or eat the next brownie, or get the next bigger super double big tub of popcorn. Next taunts you into thinking you are only one step away from happiness, but you have to get the next thing to eat to get there. Next is just part of the grand delusion. Happiness is found right here, right now. You are already happy, you just don't realise it. The next thing or mouthful of food isn't going to make you any happier.
There is where they tell you you will be happy. Like at Disneyland or Disney world. Or McDonald's. Why do you think they are called Happy Meals at McDonald's? Comfort food conditioning at an early age. That way, when you grow up, you automatically know you need to get there to McDonald's to be happy. There is never a happiness destination. Happiness again is here and now. The Cosmic joke is that something outside yourself is going to make you happy. In reality, you already are happy and just need to feel it. Isn't that amazing?
www.lifeextensionbooks.net www.drdougikeler.com
Dr. Doug Ikeler

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